Portfolio

As CMO at Sportbenzin.ch, I am responsible for developing and implementing the company’s marketing strategy. My duties include increasing brand awareness, managing marketing campaigns, and closely collaborating with various teams to develop innovative solutions for the market. I use my experience in fitness, sales, and marketing to drive the growth of Sportbenzin.ch and successfully position the brand.

As Brand Ambassador and Custom Gear Promoter for Q36.5, I have the exciting task of not only representing the brand but also promoting high-quality cycling apparel and the custom line. I organize the amateur cycling team and lead the ambassador program for Germany. Additionally, I am responsible for organizing meet-ups and collaborations with events to strengthen the brand’s visibility and create new synergies. With my expertise, I ensure that the brand’s recognition in the cycling segment is continuously increased and that it gains the attention of the target audience.

I am working in the sales department and develop the ambassador program for Hammer Nutrition DACH. I focus on building strong partnerships with ambassadors, increasing brand awareness, and boosting sales through targeted strategies. My goal is to create a motivating and effective program that excites both ambassadors and customers.

As a project partner of ciaocycling, I am involved in the development and expansion of bike and gravel camps in the Lake Garda, Verona and Valpolicella region. My responsibilities include the organization, planning and strategic direction of the camps, as well as cooperation with local partners and participant support. In addition, I am also active as a guide, bringing my experience directly onto the roads and trails. The goal is to establish a sustainable camp concept with personal guidance, clear structure and genuine insider experiences.

As Country Manager for Germany and Austria at ALE Cycling, I was responsible for the strategic development and growth of the brand in these two important markets. My main tasks included managing sales activities, building strong customer relationships, market analysis, and implementing marketing strategies to increase product visibility and sales. I worked closely with agents, local business partners, and the international ALE team to develop tailored solutions for the German-speaking market and position ALE Cycling as one of the leading brands in cycling apparel.

As an graphic design freelancer, I worked with Siols for many years and played a key role in positioning their innovative sports eyewear in the market. My work included visual design of marketing materials, product presentations, and packaging to optimally showcase Siols’ high-quality and functional eyewear. Through my creativity and understanding of aesthetics and ergonomics, I contributed to strengthening the Siols brand image and making the products visually appealing to the target audience.

I gained extensive experience in sales and fitness through my many years working at Leos Sports Club in Munich. During this time, I acquired valuable skills in both customer service and the fitness sector. This experience allowed me to deeply understand customer needs, develop effective sales strategies, and gain a profound understanding of fitness programs. These experiences helped me continuously expand and successfully apply my expertise in the industry.

As a graphic designer at Degen Mediahouse, I was responsible for designing the magazine “Fahrrad News.” This magazine, which consists of 80 pages, was published six times a year. My role involved creating engaging layouts and graphics that were both informative and visually appealing to inform readers about current topics and trends in the world of bicycles.

The Bayern Rundfahrt, a prestigious cycling event, excites thousands of cycling enthusiasts each year with challenging routes through the picturesque landscape of Bavaria. As a graphic designer, I had the exciting task of visually representing this event. From poster design to the event brochure – I created compelling visual elements that captured the unique atmosphere of the Bayern Rundfahrt and showcased the event in all its aspects. My work contributed to conveying the passion and enthusiasm for this great event and highlighting it to the public.

During my time in the communications department at Munich Airport, I was significantly involved in the design and implementation of communication materials. I worked on a wide range of projects, including internal and external communication campaigns, event graphics, and informational brochures. My work encompassed the creative development of layouts, ensuring a consistent brand presence, and collaborating with various departments to ensure clear and engaging communication. This experience deepened my understanding of effective communication and brand presentation, providing valuable insights into the dynamic world of airport communication.

I worked at gardasee.de in the areas of sales and customer service, where I was involved in both direct communication with customers and handling inquiries. This role allowed me to leverage and further develop my skills in customer consulting and support. Additionally, I assisted the team with smaller graphic design tasks. Using my design expertise, I created engaging visuals that strengthened the brand’s visual identity and optimized communication on social media channels. This combination of sales, customer service, and creative design enabled me to position the brand even more strongly in the market.